Go Bike! was a community-based public art initiative developed by the local Chamber of Commerce in advance of the 2015 UCI World Road Cycling Championships in Richmond, VA. A design contest was held to create a bike rack topper which was cast and given to 30 different local artists to use as a canvas for their own creation. The toppers were put on 30 functional bike racks placed around the city, and each rack was sponsored by a local company. Elleby Design studio created the logo and marketing brochure for Go Bike!, and designed a commemorative coffee table book detailing the process of all 30 artists in their own studios, and their own words.
Date: 2014 and 2015
Role: Art Director & Designer